Kids can get books with their McDonald’s Happy Meals â€” but only in Canada – Los Angeles Times
What’s Canada got that America hasn’t got? National healthcare, a prime minister who can explain quantum computing Ã¢Â€Â” and books in its McDonald’s Happy Meals.
The Huffington Post reports that books are now available with Canadian Happy Meals; families buying Happy Meals can choose books or toys for their kids.
The book giveaway will be a joint project with Kids Can Press, a children’s book publisher that produces picture books by Canadian authors and illustrators. Books included with the Happy Meals include MÃ©lanie Watt’s Ã¢Â€ÂœScaredy Squirrel Makes a FriendÃ¢Â€Â and the very Canadian-sounding Ã¢Â€ÂœMaking the Moose out of LifeÃ¢Â€Â and Ã¢Â€ÂœThe Busy BeaverÃ¢Â€Â by Nicholas Oldland.
(Kids who prefer not to read can still opt for Beanie Boos, small stuffed animals, including a penguin, polar bear and, of course, moose.)
The fast food chain also announced a social media campaign called #OwnaBookGiveaBook, which urges people to take pictures of their bookshelves and post to Twitter or Facebook. Each time the hashtag is used, McDonald’s will donate a book to First Book Canada, a charity that provides books to children in need.
But in 2015, McDonald’s in Australia drew the ire of a group that promotes healthy eating for children after the chain announced it would give kids the option of choosing a book as their prize.
Ã¢Â€ÂœAs a parent itÃ¢Â€Â™s a lot harder to say Ã¢Â€Â˜noÃ¢Â€Â™ to your child if they are asking for a book than it is when they want a Ã¢Â€Â˜MinionsÃ¢Â€Â™ toy,Ã¢Â€Â said Parents’ Jury manager Alice Pryor.
Young readers in America will have to wait for another promotion to get their literary fix, however. Currently, U.S. McDonald’s stores are offering Ã¢Â€ÂœSuper MarioÃ¢Â€Â toys with the kidsÃ¢Â€Â™ meals.
Write a Reply or Comment:
You must be logged in to post a comment.