Apple should buy Netflix, many people have claimed, a move that could further help the company grow beyond the iPhone â€” that said, the iPhone is still a massive growth factor, just look at Appleâ€™s record share prices. But Apple will probably never buy Netflix, at least according to what Eddy Cue said in an interview about Appleâ€™s TV plans.
Cue, an Appleâ€™s veteran whoâ€™s leading the companyâ€™s internet software and services department, told Recode in an interview at the Code Conference on Monday that Apple isnâ€™t trying to simply buy a content company like Netflix or its rivals.
â€œWe might be better buying somebody or doing that, but thatâ€™s not what weâ€™re trying to do,â€ Cue said. â€œWe are trying to do something thatâ€™s unique, that takes advantage of our platform and then really brings culture to it, and â€” right now we think we could do that with partners like Ben. We donâ€™t see that anywhere else.â€
Apple is about to compete directly against Netflix when it comes to original content, though Netflix is still king in that department. Cue talked about two upcoming Apple shows, including Carpool Karaoke and Planet of the Apps.
Apple is looking to create unique content thatâ€™s not available on Netflix, Cue and Planet of the Apps producer Ben Silverman, and Cue said that buying existing shows isnâ€™t necessarily in the spirit of Apple.
These statements seem to contradict some of Appleâ€™s actions. After all, Carpool Karaoke is a show Apple bought rather than create from scratch, even if itâ€™ll be transformed to meet its needs.
The apps-based reality/game show is a unique idea that Silverman brought to Apple exactly because Apple is the company that kicked off the smartphone apps revolution with the iPhone.
As VentureBeat explains, Planet of the Apps will be a mix of American Idol and Shark Tank. Developers will have 60 seconds to pitch apps to advisors and convince them to train them before going to bigger investors. Viewers, meanwhile, will be able to test the apps, Cue said.
â€œIt will have a linear component, so you can typically watch, but as Ben said, thereâ€™s a lot of things that we shoot that donâ€™t end up on air in a linear format, and if you want to go deeper on a developer or a particular thing thatâ€™s happening, we can do that,â€ the top Apple vice president added.
That might indeed be one way of making streaming TV shows great again, and Silverman might be right about Netflix â€œthe most traditional shows in the history of media,â€ Silverman.â€ But Iâ€™d binge on quite a few original Netflix shows before I even consider giving Planet of the Apps a trial.