Welcome to the era of the Google ecosystem – Computerworld

By now, you probably know everything there is to know about Google’s Pixel 2. You’ve no doubt read the reviews, mulled over the bigger-picture significance, and gotten a pretty good feel for whether the phone’s right for you.

Before you shift your attention to the next shiny thing, though, hang on a second: With the basics behind us, I’ve been working to wrap my noggin around the broader implications surrounding the Pixel 2’s launch and Google’s ever-expanding hardware efforts. And more than ever, I’m convinced what we’re seeing right now is but a tiny sliver of a much bigger story.

“Yadda yadda yadda,” you’re probably thinking. “What’s that mustachioed old moose rambling on about now?” Well, Frankus, let me tell you: When you step back and look at everything we’ve seen from Google this month, it seems clearer than ever that the company is carving out its own niche within its platforms — effectively starting an effort, in other words, to transition away from a focus on Android as an ecosystem and instead toward a focus on Google as an ecosystem. And that, suffice it to say, is a momentous shift.

Think about it: From the get-go, Google’s goal as a company has been to get you online and using its services as much as possible, no matter what vehicle you choose. Even with its Nexus devices of yesteryear, the focus was always on showcasing and emphasizing the strengths of Android as an ecosystem — because at the end of the day, it didn’t matter if you were using Google’s device or Samsung’s (or heck, even JimBob’s); as long as you were spending as much time as possible on the internet and engaged with Google services, the company could continue to collect data about you and ultimately serve you more effective targeted ads.

Comments

Write a Reply or Comment:

You must be logged in to post a comment.