Apple on Monday released its 2016 holiday ad. It stars Frankenstein, who just wants to be accepted.
The ad, called â€œFrankieâ€™s Holiday,â€ starts off with Frankenstein sitting alone while listening and recording a Christmas song in his home. He appears to be living in seclusion. With a Christmas tree behind him, he walks down to the local community, where people are aghast at his sight. One man is seen clutching his child.
However, Frankenstein doesnâ€™t want trouble. Instead, he pulls out Christmas lights, plugs them into his neck, and starts singing â€œThereâ€™s No Place Like Home for the Holidays.â€ When he runs into a potentially embarrassing mishap, a little girl comes to his rescue. The entire community then joins in the singing, making him feel like part of the group.
Get Data Sheet, Fortuneâ€™s technology newsletter
The ad ends with a message: â€œOpen your heart to everyone.â€
Since Donald Trump was elected President of the United States, protests have cropped up across the country amid fears that the president-elect wonâ€™t act in the best interests of those who didnâ€™t vote for him and groups he criticized during the campaign. The protests followed a similarly contentious presidential campaign that caused some of the divide between those who voted for Trump and those who did not.
The campaign wasnâ€™t the only cause for concern across the U.S. this year, as many other protests across the country have broken out in support for African-Americans and against police violence. Others have demonstrated in their support of police officers.
All of that was not lost on Apple
. The companyâ€™s ad is intended to deliver a message of unity at a time when the U.S. and the world are experiencing disunity. And its apparent aim is to repair some of those broken bonds.
Appleâ€™s ad comes on the heels of a similar commercial released last week by Amazon. In that ad, an imam and priest come together over tea, share a hug, and show a genuine care for each other. Itâ€™s widely been viewed as a response to the anti-Muslim speech that characterized part of the 2016 Presidential campaign.
For more about Appleâ€™s iPhone 7, watch:
Appleâ€™s ad will begin airing on television on Thanksgiving Day and will run through the holidays.