Unfocused: A spray of complaints about Apple products – Macworld
You ever have an idea and then look into the idea and realize it really wasnâ€™t much of anything and you had to discard it? Well, then you canâ€™t write for Business Insider because you went a step too far.
Writing for the wonderful people and Apple doom seers and fabulists and the man known simply as â€œGordyâ€ at Business Insider, Dave Smith says â€œApple is losing its focus againâ€”and this time, thereâ€™s no Steve Jobs coming to the rescue.â€ (Tip oâ€™ the antlers to Susie Ochs and @JonyIveParody.)
Apple was a disaster before Steve Jobs returned to the company he helped start decades earlier.
True. Smith gives a history lesson that youâ€™ve probably heard before: When Jobs returned to Apple, he axed a slew of products and projects in order to restore focus and shed expense. There. Thatâ€™s the history lesson.
Today, Apple sells about 46 models of its various hardware products, from phones to tablets to watches and computers and beyond.
Is that a lot? For a company Appleâ€™s size, that doesnâ€™t seem like that much, particularly since youâ€™re probably padding that number with color options. This is the entire crux of Smithâ€™s argument and he doesnâ€™t explain the number at all or provide historical context to show that itâ€™s substantially larger than it used to be under Steve Jobs. Which is kind of important. If this is scope creep, then it started under Jobs.
But more important than the sheer number of products is the number of legitimate complaints about these products.
Nobody complains about any other companyâ€™s products, thatâ€™s for sure. Like, say, phones that explode. Just as an example. Everyone was very happy with those.
Many iPhone 6 and iPhone 6s owners are complaining about a bug that essentially shuts down the phone even when it has a lot of battery life left.
Many! How many? Many!
The MacBook Pro. â€¦ Customers and fans are not happy.
Some people donâ€™t like things about the new MacBook Pro! Why, then they must be easy to get since theyâ€™re so objectively horrible. No, turns out theyâ€™re still back ordered one to two weeks. Apparently having complaints about something doesnâ€™t necessarily mean you donâ€™t like it. (For what itâ€™s worth, the Macalope loves his.)
Complaining about AirPods is simply shorthand for â€œI do not have AirPods.â€ Now, please enjoy some concentrated, weaponized conventional wisdom.
Apple missed the October release window for its first pair of wireless earbuds. They just went on sale last week, but they cost $130 more than Appleâ€™s wired earbuds, plus theyâ€™re ugly to look at and easy to lose. People are better off buying the wired pair.
Dude. No. No, no, no, no, no. Ask someone who actually has AirPods. They are what the kids until recently might have called â€œamazeballsâ€ but the kids are probably saying something else now that they will rudely not let the Macalope know about until it has become passÃ©.
The horny one has AirPods and he can say that the only problem heâ€™s had with them so far is that theyâ€™re so great he wants to keep them in his ears all the time but they do not have infinite battery life. Pretty much the icing on the cake of first world problems. And heâ€™s had them for a few days now and has managed not to lose them because heâ€™s not a toddler.
Again, if they suck so bad, why are they so hard to get?
Some of Smithâ€™s complaints about Apple products are perfectly valid. Many are nonsense. Youâ€™ll be happy to know, thoughâ€¦
Thereâ€™s still time to turn this around.
Oh, thank God! The company with huge profits and mountains of cash isnâ€™t about to go out of business! What a relief.
If you tried really hard, you could probably find things to complain about over a video of Benedict Cumberbatch snuggling with a litter of Corgi puppies. â€œPoor lighting! No plot!â€ That doesnâ€™t mean it isnâ€™t still a video of Benedict Cumberbatch snuggling with a litter of Corgi puppies.
Alas, such a thing does not exist to the Macalopeâ€™s knowledge. But these Apple products do and most of them, even if they have some flaws, are still great.
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