This Mobile Carrier Says Apple iPhone 8 Sales Are ‘Anemic’ – Fortune
Appleâ€™s iPhone 8 sales have disappointed at least one carrier.
Speaking to Reuters in an interview published on Thursday, Rogers Communication CEO Joe Natale said iPhone 8 and iPhone 8 Plus sales have so far been â€œanemic.â€ Natale, who helms Canadaâ€™s largest wireless carrier network, didnâ€™t say exactly how many units his company has sold since the iPhone 8â€™s release last month.
Reports have been swirling for weeks that suggest the iPhone 8 and iPhone 8 Plus havenâ€™t been selling well. While Apple AAPL itself hasnâ€™t discussed iPhone 8 sales, analysts and market researchers say demand is low due in large part to customers waiting for the release of the companyâ€™s major smartphone upgrade, the iPhone X, next month.
When it was released last month, the iPhone 8 had a decidedly different launch than many of its predecessors. Unlike previous iPhones, like the iPhone 7, the latest model didnâ€™t sell out when pre-orders were offered. And after the iPhone 8 and iPhone 8 Plus went on sale, many models were still available at Apple and carrier stores.
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Since then, reports have cautioned that iPhone 8 demand is low and the smartphone is even being outsold by last yearâ€™s iPhone 7 in some markets. Shareholders have responded with fear that Appleâ€™s smartphone unit, which is critical to its profitability, could have a down quarter. They in turn sent Appleâ€™s shares down nearly 3% on Thursday.
While Nataleâ€™s comments will do little to quell those fears, Verizon CFO Matt Ellis said during an earnings call this week that things arenâ€™t as bad as others might say. He acknowledged that smartphone upgrades at Verizon vz were down year-over-year without mentioning the iPhone by name, but said that with the release of new devices, customers demand should be â€œstrong.â€
Itâ€™s unclear, however, if iPhone 8 demand will also be strong.
Apple might shed some light on iPhone 8 sales on November 2, when it holds its fiscal fourth quarter earnings call.
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