AppleÃ¢Â€Â™s co-founder Steve Wozniak took part in an AMA session on Reddit yesterday, during which he conceded thatÃ‚Â AppleÃ¢Â€Â™s current approach to hardware and product fit isnÃ¢Â€Â™t whatÃ‚Â he and Steve Jobs intended necessarily.
The comments came in response to a query about the Apple Watch, with WozÃ¢Â€Â™s specific concern being the companyÃ¢Â€Â™s reduced focus on hardware. He also said that the launch moved the company into selling into the jewelry market, rather than tech.
Ã¢Â€ÂœI worry a little bit about Ã¢Â€Â“ I mean I love my Apple Watch, but Ã¢Â€Â“ itÃ¢Â€Â™s taken us into a jewelry market where youÃ¢Â€Â™re going to buy a watch between $500 or $1100 based on how important you think you are as a person. The only difference is the band in all those watches. Twenty watches from $500 to $1100. The bandÃ¢Â€Â™s the only difference?
Well this isnÃ¢Â€Â™t the company that Apple was originally, or the company that really changed the world a lot. So it might be moving, but youÃ¢Â€Â™ve got to follow, you know. YouÃ¢Â€Â™ve got to follow the paths of where the markets are.Ã¢Â€Â
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ItÃ¢Â€Â™s hard to know if WozÃ¢Â€Â™s concerns about the Apple Watch, who itÃ¢Â€Â™s marketed at and the variety of the range areÃ‚Â justified Ã¢Â€Â“ Apple has thus far refused to give official sales figures forÃ‚Â the devices. In November last year, analysis company Canalys estimated that around 7 million units had been sold since its introduction six months before.
In January, Tim Cook said that he wasnÃ¢Â€Â™t revealing the specific sales figures so that the company could keep its competitors in the dark, which isnÃ¢Â€Â™t a move we see a lot from Apple Ã¢Â€Â“ it tends to shout pretty loudly about its Ã¢Â€Â˜winsÃ¢Â€Â™ for its rivalsÃ‚Â to hear.
Despite any minor concerns Woz has about the Apple Watch, he says that heÃ¢Â€Â™s otherwise pleased withÃ‚Â the companyÃ¢Â€Â™s progress:
Ã¢Â€ÂœEverything else, IÃ¢Â€Â™m very approving of Tim Cook, because every time we have a new iOS update, IÃ¢Â€Â™m very happy that itÃ¢Â€Â™s doing things that really affect people. Like transferring calls from my phone to my computer, etc. I really love even the Airplay, and all that.Ã¢Â€Â
On the encryption battle Apple is currently embroiled in against US authorities, Woz says that creating a backdoor ultimately makes it Ã¢Â€Âœvery likelyÃ¢Â€Â that the code will fall into the wrong hands and be misused.
Ã¢ÂžÂ¤Ã‚Â IÃ¢Â€Â™m Apple Co-founder Steve Wozniak, Ask Me Anything!Ã‚Â [Reddit via The Guardian]