Smart Companies Are Already Using Apple’s ARkit To Make Cash Registers Ring – Forbes
People tell me I am pretty bullishÂ when it comes toÂ augmented reality. I agree. Beyond the $13.7 billion being spent right now per IDC, I am more interested in who, what, when of the $108 billionÂ beingÂ invested into the ecosystem.Â Gone are the days of printing out a marker and downloading specific apps – recent moves by Google and Apple have seen to that. Now users need only open up the camera and magic things can happen (QR codes for example) and soon AR will be the same – expect layers and filters…at a cost shortly.
Three examples of companies using AR to impact their bottom line already interested me more than simple first-moves – these examples show carefully calculated decisions for the future of their businesses. Smart moves by smart cookies, not necessarily visionary, but good none the less.
IKEA: â€˜IKEA Placeâ€™ is, for me, the epitome of AR. Beyond gaming the utility and ability AR has to revolutionise how IKEA runs its business. Thanks to the functionality of Appleâ€™s iOS11 ARKit IKEA can show users exactly what the item will look like in-situ, users can make more informed decisions and IKEA likely gets fewer returns. Beyond this, one swipe and the product is on its way.Â Overstock and Wayfair are also first movers in this space.
QVC: Makeup brands have been using filters and overlays since such things were available. Using YouCam, QVC took this one step further with a live experience. Users could try on new products and get discounts as they watched and received a virtual makeover. Great for numbers and user satisfaction – eventually all TV will likely has some element of AR if execs know want a new revenue stream. Imagine if you could pause and buy the vase you see on your favourite drama. Pinterest and Amazon are racing towards making this a reality but will TV execs get a cut? No. No they will not.
CASTORAMA: A FrenchÂ DIY store created ‘Magic Wallpaper’ – their own wallpaper which utilises AR to tell animated stories at bedtime via a dedicated app. A story appears once you scan a character but scan two characters and the characters interact allowing for hundreds of stories. Beyond a smart and fun app experience, the strategy to get multiple brand mentions and exposures is smart and long-term as parents read along with their kids.
From the US postal service and FedEx using AR to size up boxes to tattoo overlays and language translation (before we even think about games like Euclidean Lands), AR has a utility that VR often still lacks. The recent injection of life from Apple and Google shows how much control these players still have over the future of technologies like AR, VR and so forth. Change happens when these giants want it and not the other way around. Augmented reality is the latest to get the ‘App-oogle’ greenlight. Expect better tracking, greater functionality as facial scanning becomes the norm. Now is the time to figure out how your customer wants to use it and how they want you to use it. Start training your customers to use the tools you create and make your cash registers ring.
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