Google is adding a new feature to search results on the Google app and mobile site: local events, which will now show up in a special “events” box when searching queries for events.
As seen in the example, searching for things like “art events this weekend” will now show a simple, organized list of nearby matches. Google also allows for more specific searches, so you’ll be able to search for things like “jazz concerts in Austin next week” and get similarly filtered results. The events will be pulled from sites like Eventbrite and Meetup, and Google has published a set of developer guidelines that will allow anyone to integrate their own services into the events results
It’s similar to other additions to Google search, as the company continues to try to find ways to serve more contextual content to the service. The local event feature should be rolling out to Google users in the US starting today.