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Apple jumped into the Black Friday deal frenzy Friday, teasing customers with gift cards on some items.

If you’re looking for deals on a new iPhone, Apple Watch, MacBook or iPad, however, you may score better bargains by skipping Apple’s own stores.

At Apple stores: gift cards

Similar to past years, Apple is throwing in Apple Store gift cards as its Black Friday promotion in what the company is referring to as its “one-day shopping event.”

Those buying the Apple Watch Series 1 or Apple TV will get $25 gift cards. IPhone 6S, 6 and SE buyers will get $50 gift cards, and those purchasing an iPad Pro, Air 2 or Mini 4 tablet will receive $100 gift cards. There are no discounts on pricing and no deals for the company’s latest products, the Apple Watch Series 2 and iPhone 7.

Apple is similarly not incentivizing purchases of its latest MacBook Pros with Touch Bar, instead only offering $150 gift cards for the older MacBook, MacBook Air, MacBook Pro, iMac and Mac Pro.

The Apple Store is, however, embracing some other Black Friday offers, matching other retailers in offering the Sonos Play 1 speaker for $149.95, a $50 savings. It is also throwing in three months of Apple Music (a $30 value) with the purchase of a Sonos Play 1 or Play 5 system.

Apple’s deals are available in-store and online.

Target, Best Buy have Apple deals

For those looking for the latest in Apple gear, your best bet is to look elsewhere. Target has the iPad Air 2 32GB for as low as $274.99, $125 cheaper than Apple’s price. Target also is offering the Apple Watch Series 1 for as low as $198 for the 38mm version, $80 cheaper than at Apple.

The deals are even better if you have a Target card, which will save you an additional 5 percent.

For the iPhone 7 and 7 Plus, a variety of carriers and retailers are offering promotions if you’re willing to buy a monthly payment plan. Best Buy, Target, and Walmart are all throwing in $250 gift cards when purchased at their stores, while many carriers have deals in place to get an iPhone 7 for free.

Although Apple isn’t offering the greatest of deals, some of its products are on the list of best-sellers early on during the shopping holiday. According to Adobe Digital Insights, the iPad was among the top selling electronics items between midnight and 8:30 a.m. ET, joining Samsung 4K TVs and LG TVs.

Follow Eli Blumenthal on Twitter @eliblumenthal