BlackBerry Beats Apple – Forbes

(Photo credit should read JOSH EDELSON/AFP/Getty Images)

BlackBerry is coming back! On Wall Street, that is, beating Apple in the last six months. BlackBerry’s shares have gained 37.38 percent compared to 9.40 percent of Apple.

BlackBerry Vs Apple Shares

*doesn’t include dividends.

Source: 9/21/17

BlackBerry’s Wall Street comeback brings back memories of the 1990s and the early 2000s when BlackBerry, going under the name Research in Motion (RIMM), was beating Apple big time.

That’s when the company excelled in all corporate functions. In the social area, it generated thousands of jobs; and contributed resources to the Canadian economy and the local Waterloo community.

In the managerial area, it executed a smartmarketing strategy by churning out a series of BlackBerry products for business users and eventually for the mass market.

In the entrepreneurial area, it offered users innovative products that beat traditional cellphone products.

Over time, however, the company lagged behind the competition in the entrepreneurial function. It failed to come up with radically new products to compete with the iPhone and the iPad from Apple; and Android powered phones from Samsung, LG, and HTC. And its BlackBerry Storm and Torch failed to generate buzz among users.


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