Telecommunications companies are becoming media companies. That explains AT&Tâ€™s agreementÂ to buy Time Warner for $85.4 billion.Â But something else explainsÂ it, too.
Media companies are becoming telecoms.
Internet firmsÂ like Google and Facebook and Amazon and Netflix are the new media companies. They deliver enormousÂ amounts of video online, posing a direct threat to old-school televisionÂ and movie companies. But they also are becomingÂ telecoms, threatening the likes of AT&T and Verizon.
They finance undersea cables that link their data centers. They buy fiber optic infrastructure. Facebook buildsÂ open source telco gear,Â GoogleÂ offersÂ high-speed Internet service,Â AmazonÂ hopes to become an Internet service providerÂ in Europe.
As this happens, telecoms must fight back. And this means challenging tech giants on the media front.
The proposed AT&T/Time Warner deal combinesÂ two powerhouses.Â AT&T is the nationâ€™s largest pay TV provider, the second-largest wireless provider, and the third-largest home Internet provider.
Time Warner owns a dizzying array of media properties, including HBO, CNN, Warner Brothers, DC Comics, TBS, TNT, the Cartoon Network and broadcast rights to many live sporting events. But it does not own Time Warner Cable, a separate entity that the cable company Charter Communications bought earlier this year.
Pundits quickly notedÂ that divingÂ into the content industry could be AT&Tâ€™s attempt to fill the hole that is createdÂ as customers ditch cable TV in favor of streaming services like Netflix, Hulu, and YouTube. Thatâ€™s true, but another shift is happening, too.
For years, the big telecom Internet providers essentially operated as dumb pipes. All they did was deliver content. That used to make a lot of sense. A decade ago, the dotcom crash was stillÂ a recent memory, and digital piracy threatened to undercut the entire entertainment industry.
How things have changed. AT&T, Comcast and Verizon have watched Amazon, Facebook, and Google take their place among the worldâ€™s most valuableâ€”and powerfulâ€”companies, using infrastructure owned by the telcos. The entertainment industry rebounded as well, with upstarts like Netflix having reinvented the very idea of television.
Whatâ€™s more, those same tech companies have increasingly encroached on the telcoâ€™s business.Â They threaten to upend telecommunications much like theyâ€™ve upended other industries, aided by the Federal Communications Commission making more of the wireless spectrum available to them.
Google in particular is eager to access more of the spectrum. And it has a few other projects going that could further undermine traditional telcos. Although Google Fiber and the companies wild schemes to use balloons and drones to deliver Internet access to remote areas garner a lot of attention, two other projects promise to be more radical.
The wireless Google Fi service essentially resells T-Mobile and Sprintâ€™s service. Android phones canÂ discern which carrier offers the strongest signal in any given location, allowing you to move seamlessly betweenÂ Wi-Fi and the two carriers depending on signal strength. Apple is among the companies that may beÂ developingÂ similar technology.
This could lead to a situation in which your carrier is essentially invisible, and youâ€™re paying Google (or another broker) to connect you to the network with the strongest signal. That could be a national carrier, or a local Wi-Fi provider.
Google Station, an effort to provide a unified system for logging into and paying for Wi-Fi aroundÂ the world, fits neatlyÂ into the vision as well.
Put the pieces together and you begin to see aÂ future in which tech companies have commoditized telcos in much the same way they commoditized computer hardware. Telcos, using cheap, off-the-shelf hardware powered by open source designs, could compete to sell bandwidth to the Googles and Amazons of the world at razor thin margins.
AT&T probably isnâ€™t thinking about this right now. Like the pundits say, it probably cares more about short-term gains like papering over any potential losses fromÂ cord cutting. Nor is any of this to say that the merger will be good for AT&T, let alone the public.
Robert McChesney, a communication professor at the University of Illinois at Urbanaâ€“Champaign, says these kindsÂ of mega-mergers rarely benefitÂ the public. â€œThis is a merger that will make no sense,â€ he says. â€œThereâ€™s no reason this merger should be done for consumers or workers.â€
These sortsÂ of deals rarely pan out for the companies involved. New York University economics professor Nicholas S. Economides notesÂ that AT&Tâ€™s has a checkered history ofÂ acquisitions. For example, it boughtÂ business technology company NCR in 1991 for $7.4 billion, only to spin spin it off six years laterÂ for $3.4 billion. And who could forget Time Warnerâ€™s disastrous $165 million acquisition of AOL in 2000, which it unloadedÂ in 2009 for $2.5 billion.
If regulators approve theÂ AT&T and Time Warner merger, their blessing almost certainly will include stipulations barringÂ it from, say, refusing to license its movies, television stations and other content to competitors like Comcast. That could make it hard to justify soÂ expensive an acquisition.
But in a world where Internet access is a commodity, not a government-supported monopoly, owning a giant media company begins to make sense.