Apple’s September 12 Event May Mark A Turning Point For iPhone, Apple Watch – Fast Company
Weâ€™ll likely see a new (and expensive) iPhoneÂ that recognizes faces, an Apple Watch that includes its own connection to the internet, and a refreshed Apple TV that teems with compelling content. Altogether, these evolutions may give us a new perspective on Appleâ€™s mojo on the 10th anniversary of Steve Jobsâ€™s finest creation (the iPhone).
It seems fitting that theÂ event will take place in theÂ Steve Jobs Theater on Appleâ€™s brand-new campus in Cupertino, California. The showÂ starts at 10 a.m. PT/1 p.m. ET on Tuesday, September 12. Apple willÂ stream the event.Â Fast Company will host a live blog that day, and Harry McCracken and I will be at the event to provide live coverage and commentary.
This year marks the 10th anniversary of the iPhone, and by most accounts, weâ€™re likelyÂ to see the launch of a genre-busting phone to celebrate the occasion. Apple had a big hit with the iPhone 6 (when the screen got much bigger), but the subsequentÂ releases have yielded less blockbuster power. After the release of the iPhone 7 last year, some pundits and consumers believed Apple was saving up some tasty new features for the anniversary phone. There may have beenÂ some truth to that. (Though it must be said that the iPhone 7 Plus, with its dual cameras, was both a leap forward for the phone and a success in the marketplace.)
According to the leaks, the 10th-anniversary phone could change the way we interact with smartphones. There will likely be some new lasers and sensors on the phone, most notably on the front for facial recognition. Since thereâ€™s reportedly no physical home button on the device (possibly replaced by a software bar at the bottom of the interface), the facial recognition sensor may be the phoneâ€™s main method for authenticating the user, replacing TouchID.
Thereâ€™s also a chance that another 3D laser system will show up on the back of the new phone, which would not only be used for auto-focus but for augmented reality apps. Appleâ€™s augmented reality framework, ARKit, is part of the forthcoming iOS 11, and last spring the company released to developers the tools needed to create AR apps to run on the iPhone. An additional 3D laser on the back of the phone would allow the apps to place digital imagery within the real-world view of the camera more accurately and realistically.Â If the laser (probably supplied by Lumentum) does not show up in the anniversary phone, weâ€™ll see it in one of next yearâ€™s phones.
The new phone is also likely to include wireless charging, a large edge-to-edge OLED screen, glass on front and back, and additional waterproofing. It may also come with a high price tag, starting at around $1,000.
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