Apple’s next? Brains of an iPhone 6S in a 5S body – USA TODAY
With Apple set to introduce a new, smaller iPhone, we ponder the question–have smartphones gotten too big? Jefferson Graham reports on #TalkingTech.
VENICE BEACH Ã¢Â€Â” Have smartphones gotten too big?
At a press event Monday,Ã‚Â Apple is expected to introduce a newÃ‚Â iPhone model, the SE, which will have most of the featuresÃ‚Â of the newerÃ‚Â 4.7-inch iPhone 6S and even bigger 5.5-inch iPhone 6S Plus, such as an enhanced camera,Ã‚Â faster processor and Apple Pay feature.
But it will sport the smaller,Ã‚Â 4-inch body of earlier phones such as the 5S or 5C, according to analysts including Piper Jaffray’s Gene Munster. He sees the newÃ‚Â SE appealing to aboutÃ‚Â 20% of Apple’s customer base: the folks who never bothered to upgrade to the bigger phones.
The 4-inch SE wouldÃ‚Â be virtually alone among popular rival smartphones in its height. The majority ofÃ‚Â new phones from Samsung, LG, Google and others all have screens that are 5 inches or bigger.
The SE is expected toÃ‚Â replace the iPhone 5S, first introduced in 2013.
Apple joined the big-screen movementÃ‚Â pioneered by SamsungÃ‚Â the next year,Ã‚Â with the iPhone 6 and Ã‚Â bigger 6 Plus, followed in 2015 with the 6S and 6S Plus.
Many consumers demanded bigger screens, and the move paid off for Apple. The larger iPhone was AppleÃ¢Â€Â™s bestÃ‚Â seller ever.
But not all Apple consumers made the switch.
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners.
And several consumers interviewed by USA TODAYÃ‚Â said they were more than happy with a smaller phone.
Ã¢Â€ÂœTheyÃ¢Â€Â™re like a flat-screen TV in your pocket,Ã¢Â€Â says Chuck Asa, a tourist visiting from Hawaii. Ã¢Â€ÂœBigger phones are easier to break.Ã¢Â€Â
Christina Cameron, a student from Boston, has the old iPhone 5, is up for an upgradeÃ‚Â and is eager for the SE. Ã¢Â€ÂœI could get the newer one in a smaller phone,Ã¢Â€Â she said.
Taking a look at the iPhone 6S Plus, she says, Ã¢Â€ÂœItÃ¢Â€Â™s like a mini-iPad to my face.Ã¢Â€Â
But Priscilla Peterson, also from Hawaii, says, Ã¢Â€ÂœI like big phones Ã¢Â€Â”Ã‚Â I hope they get bigger too.Ã¢Â€Â
Has the iPhone gotten too big? “No,” says Monica RoldederÃ‚Â Duffy, a Los Angeles publicist. “When I switched from the 5 to the 6, I couldn’t believe I ever used the 5.”
PRICED TO SELL
Tim Bajarin, an analyst with market research firm Creative Strategies, says Apple could make a huge impact with the SE by pricing it Ã¢Â€Âœaggressively,Ã¢Â€Â like around $399.
The 6S starts at $649 without a contract, while the iPhone 5S was being offered with no pre-payment and a two-year contract, for $450 unlocked. (It’s currently no longer on sale on Apple’s website.)
Meanwhile, with Apple paving the reverse direction in phone size and trying again with a smaller screen, Ã¢Â€ÂœIf Apple is successful, you can bet Samsung will be back,Ã¢Â€Â says Bajarin.
The new SE is expected in stores next week.
Follow USA TODAY tech columnist and #TalkingTech host Jefferson Graham on Twitter, @jeffersongraham.
Write a Reply or Comment:
You must be logged in to post a comment.