Martin Hajek MacBook Pro Render8Martin
Hajek

Apple will release new MacBooks next week, and all
signs
point to them having a new kind of keyboard with an
integrated touchscreen replacing the function keys.

Now we have a good clue what it could be called: “Magic Toolbar.”

Trademark sleuth and intellectual property lawyer
Brian Conroy of Remnick Solicitors found a trademark

registration in the Benelux Union for
just that term relating to computers and computing devices. 

He previously
dug up several terms
that Apple revealed when it launched the
iPhone 7.

There’s one catch: Conroy wasn’t able to find a piece of paper
with the name “Apple” on it. Apparently, a Delaware company
called “Presto Apps America” formed this past January filed the
trademark application. 

But there are several signs that point to Apple:

  • The application was duplicated in Canada, Indonesia, and
    Malaysia, and the lawyers in those countries were the same
    lawyers that registered “AirPods,” which is certainly an Apple
    trademark.
  • Apple uses the “Magic” moniker for most of its mice and
    keyboards, including
    Magic Keyboard
    and Magic
    Mouse 2
    .
  • Apple has used shell companies to register trademarks in the
    past, including Entertainment in Flight for AirPods and IP
    Application Development LLC for the term “iPad.”

For more details on Conroy’s hunt,
visit his blog

Apple will reveal the new MacBook Pro on October 27 — which is
the day after Apple would have to file another global application
for other interesting Apple-related trademarks, including “Touch
Bar” and “Apple Smart Button.”

Business Insider will be covering Apple’s announcement live,
which is when we’ll see for sure if
Apple’s wild new touchscreen keyboard
will in fact have a
feature called “Magic Toolbar.”