Apple Reveals Massive iPhone X Price Increases – Forbes
’s iPhone X is the most expensive iPhone ever made, but excitement over its radical redesign and extreme supply shortages have combined to push anticipation to fever pitch. But that anticipation may be tested after Apple confirmed it’s newest iPhone will be even more expensive than buyers expected…
Apple made the announcement after iPhone X pre-orders had already sold out worldwide (which took only minutes). Quietly updating its iPhone service pricing page, Apple revealed repairing an iPhone X display will cost $279 while “other damage” will be charged at an eye watering $549. This is massively more than similar repairs for an iPhone 8 or iPhone 8 Plus.
The full breakdown of comparable costs is as follows:
- iPhone X – $279 (screen), $549 (other damage)
- iPhone 8 Plus – $169 (screen), $399 (other damage)
- iPhone 8 – $149 (screen), $349 (other damage)
- iPhone 7 Plus – $169 (screen), $349 (other damage)
- iPhone 7 – $149 (screen), $319 (other damage)
- iPhone 6S Plus – $169 (screen), $329 (other damage)
- iPhone 6S – $149 (screen), $299 (other damage)
But this is only the start. Given the higher repair costs, Apple has also increased the cost of its AppleCare+ insurance policy for the iPhone X. It is priced at $199, compared to $129 (iPhone 8) and $149 (iPhone 8 Plus).
If you purchase AppleCare+ you will be entitled to two damage repairs over two years but they do come with premiums: just $29 on top for a cracked display, but a more significant $99 for any other damage. In theory this all adds up because just one broken screen in two years would result in a total charge of $228 with AppleCare+ or $279 without it – pretty close.
But there’s a problem. AppleCare+ treats the equally vulnerable glass back as “other damage” so if you drop your iPhone X and both the front display and glass back break that’s $128 on top of your $199 policy. Yes nasty, but at least you also get 24/7 priority access to Apple support.
Furthermore you really don’t have a choice. Why? Because the same front and back repair without AppleCare+ would cost you an eye watering $828, and all these prices are before tax.
Unfortunately this is the true cost of adding wireless charging because the aluminium back every iPhone has had since the iPhone 5 (2012) had to be removed because it is an insulator. If you don’t care about wireless charging this change may be a bitter (and expensive) pill to swallow.
But that is only half the story.
Assuming AppleCare+ is essential and you’d also like to take advantage of the wired fast charging at your home and office or maybe have fast wireless charging in one of those locations, the cost of the iPhone X will sore. Unlike all its rivals, Apple doesn’t include a fast wired charger in the box and this optional fast charger doesn’t include the necessary USB-C cable (which is different to the Lightning cable Apple does bundle).
All of which means you are looking at the following prices before tax:
- iPhone X – $999 (64GB) or $1,149 (256GB)
- AppleCare+ ($199)
- Fast wired charger – 29W ($49)
- Lighting to USB-C cable – 1m ($25) or 2m ($35)
- Apple AirPower charging matt (TBC 2018 – expected $99-$149)
Assuming you want the works, the minimum outlay here would be $1,371 (64GB, AppleCare+, fast charger, 1m cable, cheapest AirPower price) or $1,581 (256GB, 2m cable, max AirPower expected price). This also excludes the price of your mobile phone contract.
Now assume you drop your iPhone X once in two years which damages the glass front and back screen. Then, excluding the cost of your phone contract, you’re looking at $1,499 (64GB) to $1,708 with AppleCare+ or $2,000 to $2,210 without – again all before tax.
Yes, never has a heavy duty iPhone case been more essential!
Despite this the biggest challenge Apple looks set to have throughout the life of the iPhone X is not convincing customers to spend the money, but making enough iPhone X units to satisfy demand (which remains a big question). Nevertheless it’s a nice problem to have and Apple stock today hit record highs.
Ultimately the iPhone X looks set to take a seminal place in iPhone history, alongside the original iPhone, the iPhone 4 and iPhone 6. But if you want to be part of this history remember: it’s going to cost you…
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