Analysis: Can Google and HTC crack the Apple-Samsung smartphone duopoly? – Chicago Tribune

Google late Wednesday announced that it would pay $1.1 billion for employees from HTC’s smartphone unit, prompting waves upon waves of speculation about what might come next from this hookup.

But I have one hope: that Google’s clout and HTC’s design can give us something to challenge Apple and Samsung.

Now, let me be clear. I’m not against either Apple or Samsung — they both make nice phones. I’m also not saying there aren’t other smartphone companies out there, because there obviously are. But while there are firms doing interesting things — Essential, LG, even Google’s former acquisition Motorola — it definitely feels like this is Apple and Samsung’s market and we’re all just living in it.

Having more players is also good for innovation. “Two is better than one. But three is better than two,” said Patrick Moorhead, principal analyst at Moor Insights.


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