Amazon is telling customers that people bought gifts for their non-existent baby – The Verge

You know that story about how Target was able to predict that a teen girl was pregnant based on her shopping habits? Retailers have a lot of information about you based on things you watch and stuff you buy online, and they use this informative to send marketing emails, coupons, or product suggestions to get you to buy more things. But it looks like Amazon might be a little off on this latest attempt. The company appears to have sent a bunch of random customers emails saying a gift from their baby registry has been purchased, sending unintended recipients into mass confusion.

Some recipients were concerned it was a phishing attempt. A few people who received the email say they clicked through to see what baby registry Amazon had referred to, but were taken to a broken webpage. Some users who did have a registry clicked through to find that no items had actually been purchased.

We’ve reached out to Amazon for comment, and will update when we hear back. For now, it’s probably best if you don’t click any part of that email and just giggle with the rest of the internet. Unless, of course, Amazon does know something you don’t.

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