Amazon loves dealing with booze in Japan. In 2016, it launched a free Sommelier service for those who just can’t choose which wine to buy. Now, it’s opening a pop-up bar in Ginza, Tokyo’s high fashion center and home to its ritziest establishments, to promote liquors sold on its local website. The e-retail giant said the 78-seater bar will serve drinks from across the globe, even those not available to the public yet. It will use an ordering system that suggests drinks, though it will also employ wine experts for those who’d prefer to get advice with a human touch.