Jeff BezosÃ¢Â€Â™ first foray into live TV is over.
Page Six has learned that AmazonÃ¢Â€Â™s
Ã‚Â trailblazing Ã¢Â€ÂœStyle Code LiveÃ¢Â€Â has been canceled after 15 months on air.
Ã¢Â€ÂœThey called everyone into a staff meeting on Friday and told them they donÃ¢Â€Â™t have jobs anymore,Ã¢Â€Â said a source close to production. Ã¢Â€ÂœThereÃ¢Â€Â™s no more shows, but everyone can stay on until July with pay to help cancel current bookings and wind things down.Ã¢Â€Â
WeÃ¢Â€Â™re told the end of the project came Ã¢Â€Âœrather abruptlyÃ¢Â€Â and was a shock to the staff.
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Since its premiere in March 2016, the live, Monday-through-Friday show Ã¢Â€Â” co-hosted by former Ã¢Â€ÂœGood Morning AmericaÃ¢Â€Â correspondent Rachel Smith, MTVÃ¢Â€Â™s Ã¢Â€ÂœTotal Request LiveÃ¢Â€Â alum Lyndsey
Rodrigues and Ariana GrandeÃ¢Â€Â™s brother Frankie Grande Ã¢Â€Â” has featured guests including Sarah Jessica Parker, Kourtney Kardashian, Kelly Osbourne and Ariel Winter.
But on Friday, the 30-minute show deleted its social-media accounts and broke the news to staff.
The show was an experiment in reinventing the QVC formula for the online generation: Viewers got beauty tips and fashion advice and could buy the featured items directly from Amazon.com.
The showÃ¢Â€Â™s collapse comes as BezosÃ¢Â€Â™s booming company finds its feet in the programming world with hit shows like Ã¢Â€ÂœTransparentÃ¢Â€Â and Ã¢Â€ÂœThe Grand TourÃ¢Â€Â Ã¢Â€Â” as well as flops like Ã¢Â€ÂœGood Girls RevoltÃ¢Â€Â and, now, Ã¢Â€ÂœStyle Code Live,Ã¢Â€Â and as online platforms such as Instagram and Twitter battle to bring live TV to smartphones.
In November 2016, the Wall Street Journal reported that Amazon is Ã¢Â€Âœexploring an ambitious push to infiltrate the last bastion of traditional pay-television: live sports.Ã¢Â€Â Meanwhile, BezosÃ¢Â€Â™ fellow mogul, former DreamWorks Animation CEO Jeffrey Katzenberg, recently announced WndrCo, a company dedicated to making shows for smartphones.
Reps for Amazon didnÃ¢Â€Â™t get back to us.