Jeff Bezosâ first foray into live TV is over.
Page Six has learned that Amazonâs
Â trailblazing âStyle Code Liveâ has been canceled after 15 months on air.
âThey called everyone into a staff meeting on Friday and told them they donât have jobs anymore,â said a source close to production. âThereâs no more shows, but everyone can stay on until July with pay to help cancel current bookings and wind things down.â
Weâre told the end of the project came ârather abruptlyâ and was a shock to the staff.
Since its premiere in March 2016, the live, Monday-through-Friday show â co-hosted by former âGood Morning Americaâ correspondent Rachel Smith, MTVâs âTotal Request Liveâ alum Lyndsey
Rodrigues and Ariana Grandeâs brother Frankie Grande â has featured guests including Sarah Jessica Parker, Kourtney Kardashian, Kelly Osbourne and Ariel Winter.
But on Friday, the 30-minute show deleted its social-media accounts and broke the news to staff.
The show was an experiment in reinventing the QVC formula for the online generation: Viewers got beauty tips and fashion advice and could buy the featured items directly from Amazon.com.
The showâs collapse comes as Bezosâs booming company finds its feet in the programming world with hit shows like âTransparentâ and âThe Grand Tourâ â as well as flops like âGood Girls Revoltâ and, now, âStyle Code Live,â and as online platforms such as Instagram and Twitter battle to bring live TV to smartphones.
In November 2016, the Wall Street Journal reported that Amazon is âexploring an ambitious push to infiltrate the last bastion of traditional pay-television: live sports.â Meanwhile, Bezosâ fellow mogul, former DreamWorks Animation CEO Jeffrey Katzenberg, recently announced WndrCo, a company dedicated to making shows for smartphones.
Reps for Amazon didnât get back to us.