Why Reading Fiction Makes You Better At Business – Forbes
For thousands of years, people have been teaching each other vital lessons via stories. We absorb values, warnings, and direction as we listen to them. We keep telling them because they matter, because stories are tools that build better people.
Stories provide insight into the human experience that help usÂ function as individuals and live as groups. Thatâ€™s never changed.
Prompting novel innovations
A parable can show you how to optimize anythingÂ when you make real-world parallels. A novel can illuminate your routes to innovation. Youâ€™ll be able better understand situations and empathize with people when you read tragedies, comedies, and surreal adventures.
Research into whatâ€™s possible
Fiction exposes you to dilemmas, dramas, and situations youâ€™d never encounter outside of a book. Fiction forces you to relate to characters with motivations far different than your own (like your customers or competitors). Itâ€™s strategic research for deploying your next project, campaign, or product.
Experiences you canâ€™t get from the job
Fiction is research for the future, giving you valuable experience beyond the scope of your current roles. Every work of fiction is a case-study without a board of directors explaining it with bullet points. Every heroâ€™s journey echoes the steps your customers take.
Conflict resolution case studies
Fiction defines and attempts to resolve issues, just like any business case. It offers insights that arenâ€™t coming from inside the house, just like a consultant. And businesses develop just as characters do, over time and in response to conflict.
Exposure to diverse value propositions
And the lens of fiction also allows you to see the value things not in profit and loss statements, but in dialog and setting and desire: the crux of behavioral economics.
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