Prototyping a Better Tomorrow – Slate Magazine
Science-fiction author Bruce Sterling calls it â€œdesign fictionâ€â€”the application of sci-fi to think about new design ideas through storytelling. At a broader level, sci-fi can be used as a tool for gaining â€œstrategic foresightâ€ through scenario building. Noted sci-fi authors like Madeline Ashby and Karl Schroeder even have masters degrees in â€œstrategic foresightâ€ and have built bustling futurist consulting careers in addition to their publishing careers, advising clients like the World Bank and Intel. Meanwhile, not just Intel but tech companies such as IBM, Microsoft, Google, and Apple also have in-house futurists. Nor is the trend limited to tech: For example, Scifutures counts companies as diverse as Hershey, Loweâ€™s, and Del Monte as clients.
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