No, I Didn’t ‘Game’ The New York Times Bestseller List – HuffPost

Rather than use traditional means, I chose to promote my book in a city-by-city tour of Wizard World and Comic Con events, which bring together avid fans of comic books, fantasy and tales of horror and the supernatural.  In late August, for example, we were promoting the book at Wizard World Comic Con in Chicago in an effort to win new fans from the throngs of a reported 150,000 attendees.  This in-person approach works:  We have logged pre-orders in Columbus, Detroit, Nashville, Philadelphia, Sacramento, San Antonio and San Diego. By year-end, we will have appeared at a dozen events, and we plan to attend upwards of 40 of these confabs in 2018.  


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