Internet Consortium And Publishing Forum Merger Promises Better E-Books – Forbes

Visitors looking at e-books for children at the 64th Frankfurt Book Fair in Frankfurt, Germany, on October 10, 2012. (DANIEL ROLAND/AFP/GettyImages)

E-books have brought contention and inspiration to the publishing industry for years. The merger of two major industry governing bodies, the World Wide Web Consortium (W3C) and the International Digital Publishing Forum (IDPF), this month promises to add an extra layer to that tumult.

The merger promises to bring sophistication to e-books, which are currently ruled by a file format, EPUB 3, that leaves little opportunity for innovation. This has particularly been a source of irritation for the poetry community, which has felt unimpressed by e-books’ ability to properly format work that is often visually complicated.

Bringing the organization that creates the standards for HTML (the most recent iteration of which is HTML5) into the book publishing fold should help bring the code behind e-books in-line with what consumers currently expect from digital content: a robust multi-media experience that looks good on every platform, be it an e-reader, the web, or an app.

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