Grammy-award winning songwriter/producer Greg Kurstin has launched a publishingÂ joint venture with Sony/ATV to sign songwriters, producers and musicians.
Additionally, Kurstin, 48, has extended his worldwide deal with the publishing company.
The long-term deals follow Kurstinâ€™s big wins at this yearâ€™s Grammy Awards, where he captured four Grammys, including album, song, and record of the year for his work with Adele on 25. Among the other artists he has worked with are Pink, Kelly Clarkson, Sia, and Ellie Goulding.Â
Kurstinâ€™s first signings to No Expectations Publishing are songwriter/producer Wendy Wang, who plays in Kurstinâ€™s band, The Bird and the Bee, and songwriter Jesse Shatkin, Kurstinâ€™s former engineer. Kurstin had previously brought Shatkin to Sony/ATV and he now shifts to Kurstinâ€™s joint venture. Shatkin co-wrote and produced Clarksonâ€™s new single, â€œLove So Soft,â€ and Fall Out Boyâ€™s â€œChampion,â€ whileÂ Wang co-wrote and produced â€œEverythingâ€ for Superfruit.
â€œWith both Wendy and Jesse, it became clear it was the natural thing to do, to sign their publishing and to help push their careers to new levels,â€ Kurstin tells Billboard. â€œI really like listening to their tracks and giving them feedback.Â With Jesse, Wendy and future signees, I see us working together as a team.Â Iâ€™m continually inspired by them.
â€œIt made sense to do this JV with Sony/ATV and Marty [Bandier, Sony/ATV chairman/CEO]. Theyâ€™ve been my publisher for years and our partnership is strong,â€ Kurstin continues.Â â€œ[Sony/ATV senior vp/Co-Head of West Coast A&R] Amanda Berman-Hill has been key at helping build Jesseâ€™sÂ and Wendyâ€™s profiles.â€ Kurstin also credits his manager, Rachel Kurstin, who is his partner in the joint venture. â€œI would never leave the studio if it wasnâ€™t for her. Together we have this vision to sign writers and help guide their careers.â€
As far as future signees, Kurstin says, â€œI’m looking for talent, drive and, to be quite honest, to work with people I really like.â€
â€œGreg is simply the best at what he does,â€ Bandier said in a statement. â€œHe is an incredible songwriter, a producer extraordinaire and has an amazing ability to discover and nurture new talent.â€
Berman-Hill added, â€œIt has been such a great honor to have worked with Greg all these years because there is not a more humble, gracious and talented songwriter and producer in the industry. We now have the opportunity to develop songwriters and producers with him with the launch of our new joint venture, which is already off to a great start with Jesse and Wendy.â€
The joint venture comes at a busy time for the prolific Kurstin: He produced Foo Fightersâ€™ new album, Concrete and Gold, which is headed for No. 1 on Billboard 200 albums chart this week, as well as Beckâ€™s new album, Colors, out Oct. 13. He also worked on Liam Gallagherâ€™s solo debut, out Oct. 6;Â a Sia Christmas setÂ and Paul McCartneyâ€™s forthcoming album, of which he was typically coy. Asked for details, he says only, â€œItâ€™s for Paul to reveal when the time is right.â€
The biggest question is how Kurstin will juggle all his expanding roles. â€œNo Expectations Publishing is very important to me, â€œ he says. â€œI will always have time for it because Iâ€™m so passionate about it.â€Â And heâ€™s clearly not done yet. When asked why he is forming a publishing joint venture instead of a record label, he answered, â€œWho said instead of?â€